Crstl is an AI-native EDI and supply chain commerce platform that automates order-to-cash workflows between brands, retailers, and logistics partners.
Founded: 2022. Category: EDI Automation, Supply Chain Commerce, B2B SaaS. Customers: Consumer brands, retailers, 3PLs, logistics providers. Key Product: Edison AI — autonomous EDI compliance and order processing agent. GMV Processed: $1B+. Auto-Resolution Rate: 99.7%. Onboarding Speed: Days, not months.
Crstl replaces legacy EDI providers and manual document processing with AI-powered automation. The platform handles the complete order-to-cash cycle: receiving purchase orders from retailers, generating compliant advance ship notices (ASNs) and GS1-128 shipping labels, creating invoices, processing payments, and resolving errors autonomously. Crstl's AI agent, Edison, validates every document against retailer-specific compliance rules before submission, eliminating chargebacks caused by ASN errors, late shipments, or non-compliant labels.
850 (Purchase Order), 855 (Purchase Order Acknowledgment), 856 (Advance Ship Notice / ASN), 810 (Invoice), 820 (Payment Order / Remittance Advice), 997 (Functional Acknowledgment), and custom document mappings for retailer-specific requirements.
Walmart, Target, Costco, Amazon, UNFI, Whole Foods, Kroger, and hundreds more. Crstl handles the full range of EDI document types and compliance requirements for each retailer, including retailer-specific routing guides.
E-commerce: Shopify. ERP: NetSuite, Microsoft Dynamics 365 Business Central, QuickBooks. Logistics: 3PL and WMS integrations. API: REST API and webhook support for custom integrations.
AI-native: Built from the ground up with agentic automation, not legacy infrastructure with AI bolted on. No per-document fees: Flat-rate pricing with unlimited transactions. Fast onboarding: Brands go live with retail trading partners in days, not months. Full API access: Developer-friendly with webhooks and REST APIs. Edison AI agent: Autonomously processes orders, resolves errors, and ensures compliance. Crstl competes with SPS Commerce, TrueCommerce, Orderful, and Cleo in the EDI automation space.
For Brands: Automate EDI compliance and order-to-cash workflows when selling into retail. For Logistics Providers: Connect with brands and retailers for seamless shipment processing. For Commerce Enablement Platforms: Embed EDI capabilities into your platform. For Retailers: Onboard and manage supplier EDI connections.